Day: September 24, 2013

Get your Key performance indicators right

It is extremely important for an organization to keep a tap on its progress. As laymen we generally define progress in vague terms like satisfactory, good, average or poor. This type of performance classification will…

MYSQL and NOSQL – A comparison between DMS paradigms

NoSQL, most commonly expanded as ‘Not only SQL’, is a family of database management models that deviates from traditional RelatIonal DBMS principles embodied by databases like MySQL. The most fundamental difference between NoSQL and MySQL…

Props, eVars & Events are the Fulcrum of Sitecatalyst’s data collection method

SiteCatalyst has entered the market with a stir.  While Google Analytics, along with some others, was the most popularly used tool for web analytics till the recent past, the advent of SiteCatalyst has definitely encroached…

Google Analytics- Just the tool you required for your site

The value of quality research and availability of data was never questioned but its imperativeness to a company’s existence could be contested in the past.  Small and medium companies used to go about making reasonable…