Adobe Analytics launches “Launch”- the next-generation tag management system that provides its customer with a simple way to handle digital marketing, digital analytics, and advertising to boost up customer’s experiences. It is a value-add feature offered to Adobe Experience Cloud customers.
Adobe Launch shows more potential than the legacy Dynamic Tag Management (DTM) system and promises to simplify the management of Digital Analytics, and Digital marketing for the customers. Although DTM will be available for a while, Adobe Launch will ultimately replace DTM.
It allows Adobe Analytics users to deploy their tags quickly by installing and configuring extensions. There is a vast catalog of extensions maintained by various third-party developers. Other features such as Rule Builder, Data Elements, Enterprise Publishing, Open APIs, etc. makes it more compelling of an option.
The container tag used in Launch is lighter than both and GTM (Google Tag Manager). So implementation is much faster and compact. If you don’t want to miss out on these cool features, you can migrate to Launch with the help of our Digital Analytics experts.