Author: Devrun

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Understanding Web Visitor Behavior: Techniques and Tools

Understanding the behavior of visitors on your website is crucial for enhancing user experience and optimizing your marketing strategy. Google Analytics is a powerful tool that helps you analyze and interpret the actions of visitors…

Embracing GDPR & CCPA Compliance with Google Analytics 4

As a Digital Analytics Consultant, it’s essential to understand the implications of General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliance, especially when dealing with Google Analytics 4 (GA4). This comprehensive guide…

The Evolution of Analytics at the Marketing Analytics Summit in Phoenix, Arizona

The Marketing Analytics Summit is a flagship event that has been shaping the future of digital analytics and marketing professionals since 2002. This conference has played a pivotal role in launching start-ups, advancing careers, and…

The Impact of Adobe Analytics’ Reports & Analytics End-of-Life on The Marketing Analytics Summit

As a respected digital analytics agency, we understand the implications of changes in the analytics tools landscape. One significant development is the forthcoming end-of-life for Adobe Analytics’ Reports & Analytics. This transition will be a…