Author: Devrun

Leveraging Adobe Analytics A4T and Virtual Report Suites for Enhanced Digital Insights

In the ever-evolving landscape of digital analytics, the integration of Adobe Analytics’ Analysis Workspace with A4T (Analytics for Target) and the use of Virtual Report Suites have marked a transformative era for data-driven businesses. These enhancements…

Unlocking the Power of Merchandising eVars in Adobe Analytics

In the realm of digital analytics, the ability to track and analyze product performance is crucial for e-commerce success. Adobe Analytics stands out with its robust feature set, particularly when it comes to Merchandising eVars. These specialized variables…
Digital Marketing Events in July 2021 - Devrun digital analytics agency

Digital Marketing Events in July 2021

With the pandemic putting businesses in a state of unrest, we have been learning to adapt. And we continue to develop an online-based ecosystem to sustain our businesses. Therefore, digital analytics has become an important…
Adobe Advertising Cloud Updates of May 2021 Release - Devrun Digital Analytics Agency

Adobe Advertising Cloud Updates of May 2021 Release

We are back with the latest product updates of Adobe Advertising Cloud this month. Let’s have a look at the details of the changes implemented in the Advertising Cloud solutions to stay up to date…