Canada’s Anti-Spam Legislation on electronic commercial messages

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To avoid spam and other electronic threats online, the Canadian Anti-Spam Legislation (CASL) will enter into force on 1 July 2014. The Devrun Web agency, specializing in information technology want to send you various information in this law to inform you.

The law applies to anyone who makes use of commercial electronic messages, participates in the modification of data transmission, or product or installs computer programs.

There are various types of offenses that include, such as spam, malware, collecting addresses and false or misleading representations using any means of telecommunication, messaging texting (SMS), social networks, Websites and Web applications, blogs, Voice of IP (VoIP) and other threats through the Internet or through wireless communication. 

One purpose of the message is there to encourage the recipient to participate in a commercial activity?

Here is the message elements to be considered in determining whether the objective of the message is to encourage participation in a commercial activity:

– The message content.
– Any link in the message which leads to the contents of a Website or a database.

At present, it is recommended to simply delete the spam you receive.

As people and businesses change their practices regarding the sending of commercial electronic messages (MEC), the Act contains a transitional provision concerning the obligation to obtain consent for a period of 36 months from 1 July 2014.

If you commit a violation of the law, you may have to pay an administrative monetary penalty (AMP). The maximum amount of an AMP per violation for an individual is $ 1 million and an enterprise of $ 10 million. CASL provides a list of factors to consider in determining the amount of SAP.

For more information, visit the Government of Canada Web site.

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