Category: Digital Analytics

Understanding Google Tag Manager Server-side Tagging: A Comprehensive Guide

As digital analytics experts, we’re constantly exploring ways to optimize our data collection and analysis methods. One such emerging technology that’s creating a buzz in the analytics world is server-side tagging. In particular, Google Tag…

Google Analytics 4 (GA4): Comprehensive Overview of 2023 Updates

Google Analytics, an indispensable tool for digital analytics, has evolved over the years, with Google Analytics 4 (GA4) being its latest iteration. This blog post delves into the significant updates in GA4 rolled out in…

Adobe Analytics 2023: A Comprehensive Overview

Note: The following article provides a detailed overview of the latest features and updates in Adobe Analytics for the year 2023. As a web analyst, it is essential to stay informed about the advancements in…

Enriching the Power of Google Analytics 4 with Google BigQuery

Introduction to Google Analytics 4 and Google BigQuery In today’s data-driven world, the amalgamation of Google Analytics 4 (GA4) and Google BigQuery can revolutionize how you examine and manage your data. This article will serve…