Are You Ready for The Next Level Marketing Analytics Summit?
This year, it will be grand! Digital analytics experts from all over the world will join the Marketing Analytics Summit to share their experience. Here you will see the pioneers in the industry giving a speech on improving your marketing analytics.
More data doesn’t always mean more insight. Hear the experts share the key to successful digital marketing. You will learn to properly utilize your digital analytics data to get more out of less. It can be your head start to become a great marketing analyst.
This outstanding opportunity for digital analytics enthusiasts will be live from May 05, 2021. Numerous workshops will be arranged throughout the Marketing Analytics Summit, discussing crucial digital marketing issues at hand.
Details of some of the conferences are as follows.
Google Analytics 4 – The New GA Workshop
Speaker: Charles Farina, Head of Innovation, Adswerve, Inc.
Date: Thursday, May 6, 2021
Time: 8:45 am
Google just announced the Google Analytics 4 (GA4) as their new standard moving forward. So, digital analytics agencies better get ready to deal with tons of new features, data models, and user interface.
Charles is a digital analytics expert with rich experience in Google Analytics. He has performed hundreds of Google Analytics 360 implementations and hosted numerous training sessions around the globe for renowned companies. He even received an award of excellence for his contribution to the Google Analytics partner community.
Charles will teach you all the essential things you need to know about the new Google Analytics 4. The practical experience can help you get your business running again in no time. This introduction to the new Google Analytics session will consist of the following topics.
- How it is different than Universal Analytics
- Walk-through of UI
- Overview of New Features
You will also get practical experience on:
- Implementing GA4 with Google Tag Manager
- Enhanced Measurement
- Audiences and audience triggers
- Create/Modify events features
- Conversions
Embracing Digital Experience Analytics Transformation
Speaker: Greg Dowling, Global Director of Business Insights, Glassbox
Date: Friday, May 7, 2021
Time: 8:45 am
Digital analytics is a key role player in modern times to sustain your business. It’s no longer an option for your organization; rather, it is a necessity. The sooner you realize this, the better it will be for your business. Are you ready to give your customers the digital marketing experience they expect?
Greg from Glassbox will be present at the marketing analytics summit to help you understand the essence of digital analytics. Discover the perks of integrating Google Analytics or Adobe Analytics into your business.
We will discuss the following topics in this workshop:
- Digital Transformation Opportunity
- What is Experience?
- Digital Experience Analytics Transformation
- Learn to audit your current capabilities
- Learn to take this forward in your organization?
Search Analytics Masterclass: SEO Hacks for Analysts
Speaker: Mary Owusu, Founder / Head of Digital, GuruBound
Date: Friday, May 7, 2021
Time: 8:45 am
Search Analytics is what enables you to understand customer needs better and fulfill them accordingly. However, many digital analysts don’t know how to utilize the full potential of the digital analytics data obtained from the search.
Mary Owusu is an entrepreneur and teacher who began her journey as a search marketer back in 2002. After living almost two decades of corporate life, she eventually started her own startup GuruBound. She is also a full-time professor at Canisius College and director of the Digital Analytics Association.
Mary is an executive in Google and Adobe. Thus, she has extensive experience with Adobe Analytics and Google Analytics. She will be taking a session about awesome SEO hacks that can change your perception of digital analytics.
Some key topics that will be discussed in the workshop include,
- Use of search analytics to uncover hidden UX and CRO blind spots
- How to instantly make a campaign, website, or app to deliver more impactful results
Get Your Ticket for The Marketing Analytics Summit Today!
This year’s Marketing Analytics Summit has truly gone digital. So, No matter wherever you are in the world, this can be your opportunity to attend a global digital analytics conference. You can complete your registration for the summit from this link.
