Most business owners now appreciate the relevance of a website to one’s business existence. As a large number of people prefer the World Wide Web to search for information, entertain themselves and even shop; businesses are left with little option but to join the internet bandwagon and develop appealing websites to fulfil a variety of different objectives of theirs. The objectives could range from a simple online existence to marketing to information sharing to selling of products and / or services.
However, the development of a website is just a means towards the end. A lot of people commit the fallacy of believing that the website is the end itself and it is going to generate unprecedented results for them. The website has to be marketed to the audience and one has to continuously measure its performance to find out if it is managing to do what it was set out to. There are many web analytics tools which can help you check for such details as the number of visitors, most popular features and pages of your website, time spent on the site and much more. Your task, however, is to select that web analytics tool which can suit your budget and requirement. Here is an account of some of the most popular tools in the market.
You speak about web analytics and there is hardly any way in which you can skip talking about Google Analytics. One of its most compelling features is that it comes from the family of Google. By this virtue, one can safely assume that it is going to be robust and user friendly. Moreover, it is free and fits perfectly into the requirement of organizations of all shapes and sizes.
This one was supposed to be the most intuitive tools around. However, over the years, there has been little innovation that has gone into the tool and it finds itself being slightly obsolete in the highly competitive market today.
If you are a small firm or have just started a blog, you would want a tool which is simple and can help you with the data and information without a lot of technical knowledge. Clicky strives to do just that. While it offers basic information like number of visitors, history of individual pages, search terms and others, it happens to be quite substantial for a start up.
YAHOO! WEB ANALYTICS
Not only is this web analytics tool free, it puts on offer a complete range of features too. You can manage your campaigns with the tool and also have access to a flexible dashboard and other tools for segmentation.
Piwik is an open source platform and has been built on MySQL and PHP platforms. You can attain some valuable information about visitors to your websites, search engines and keywords, popular segments and others. You need to download the program and install it on your server to get started with it.
AT Analytics is a complex tool which offers some of the most intriguing features for web analytics and the desired flexibility for decision makers to base their decisions on.
Sitecatalyst, by Adobe, comes with many customizable tools and cutting edge features to be used by website owners.