Note: The following
article provides a detailed overview of the latest features and updates in
Adobe Analytics for the year 2023. As a web analyst, it is essential to stay informed
about the advancements in this powerful tool. This article aims to highlight
the key enhancements, improvements, and end-of-life notices in Adobe Analytics
to help you make the most of its capabilities.
In the ever-evolving world of data analytics, Adobe Analytics stands out as a powerful tool that provides comprehensive insights into customer behavior and business performance. With its continuous delivery model, Adobe Analytics introduces new features and enhancements regularly. In this article, we will delve into the notable updates in Adobe Analytics for the year 2023, covering both Adobe Analytics and Customer Journey Analytics.
Reporting Activity Manager Enhancements
One of the key enhancements in Adobe Analytics is the Reporting Activity Manager, which allows administrators to gain detailed visibility into reporting consumption in their organization. With the latest updates, administrators now have more control over reporting requests. They can not only cancel current requests but also restrict subsequent requests for a defined time period. This feature enables administrators to manage reporting capacity effectively during peak reporting times.
The Reporting Activity Manager now includes additional data about reporting activity, such as the Complexity column, User column, and Connection column. These metrics provide administrators with valuable insights into the usage and performance of reporting activities. Furthermore, all cancelations and restrictions made in the Reporting Activity Manager are now visible in the Audit Log, enhancing transparency and accountability.
Data Warehouse Improvements
Another significant improvement in Adobe Analytics is the ability to configure a cloud account as the report destination when creating a Data Warehouse request. The supported cloud account types include Amazon S3, Google Cloud Platform, Azure SAS, Azure RBAC, and Email (previously available). This enhancement offers more flexibility and convenience in managing and storing data exports.
The user experience for creating and managing Data Warehouse requests has also been enhanced. These improvements streamline the process and make it more intuitive for users. By leveraging the power of cloud storage, Adobe Analytics empowers organizations to efficiently store and access their data exports.
Fixes in Adobe Analytics
In any software platform, bug fixes are crucial to ensure smooth operation and accurate reporting. Adobe Analytics has addressed several issues in its Analytics Processing and Reporting Engine. One notable fix resolves an issue where labels for Page or Link dimensions were incorrectly displayed as “Unknown.” This fix ensures that reports going forward will display the correct labels. However, it is important to note that reports based on historic data may still have some inaccurately labeled results.
Important Notices for Adobe Analytics Administrators
As an Adobe Analytics administrator, it is essential to stay informed about any important notices or end-of-life (EOL) announcements. In December 2023, Adobe plans to discontinue Reports & Analytics, along with its accompanying reports and features. The technology and functionality of Reports & Analytics no longer meet Adobe’s standards, and most of its features are already available in Analysis Workspace. Administrators should take note of the specific features that will be terminated, including Scheduled Reports, Data Extracts, and DL Reports.
Additionally, the Publishing Lists feature, which allows for sending or scheduling Analysis Workspace projects, is also slated for end-of-life on January 17, 2024. Administrators should plan accordingly and seek alternative solutions for sending or scheduling projects.
Full Table Export to the Cloud
Customer Journey Analytics introduces the Full Table Export feature, allowing users to export millions of Workspace rows to cloud destinations. This feature provides one-time or scheduled delivery of data tables designed within Workspace. It supports up to five breakdowns, five metrics, filters, and calculated metrics in a concatenated table. With support for various cloud export options such as Adobe Experience Platform Data Landing Zone, Amazon S3, Google Cloud Platform, and Azure, users can seamlessly export and analyze large datasets.
New Columns for Managing Components
Managing components in Adobe Analytics becomes more efficient with the introduction of new columns in the Calculated Metrics Manager and Filters Manager. The “Used in” and “Last used” columns provide valuable information about the usage and relevance of each component. Administrators can determine the value of a component, where it is used, and whether it needs to be modified or deleted. By leveraging the Data Dictionary, administrators can gain a deeper understanding of how components are utilized within their organization.
Migrating to Customer Journey Analytics
Adobe Analytics users can now migrate their projects to Customer Journey Analytics, simplifying the transition and leveraging the enhanced capabilities of the new platform. The migration process allows for seamless mapping of assets from Adobe Analytics report suites to Customer Journey Analytics data views. By migrating to Customer Journey Analytics, users can take advantage of advanced analytics features and gain deeper insights into customer journeys.
Adobe Product Analytics Enhancements
Adobe Product Analytics offers new enhancements that enable product teams to gain valuable insights into cross-channel data and the overall product experience. With features such as Anomaly Detection, Trends Frequency of Use view, and User Preferences configuration, product teams can better understand user engagement, track growth and retention, identify areas of friction, and measure the impact of feature releases. This enhanced functionality empowers product teams to make data-driven decisions and optimize the user experience.
Reporting Activity Manager in Customer Journey Analytics
Customer Journey Analytics also benefits from the enhanced Reporting Activity Manager. Administrators can now cancel current reporting requests and restrict subsequent requests for a defined time period. This feature provides administrators with greater control over reporting capacity and enables them to manage peak reporting times effectively. The Reporting Activity Manager in Customer Journey Analytics offers transparency and accountability by logging all cancelations and restrictions in the Audit Log.
Fixes in Customer Journey Analytics
To ensure a seamless user experience, Adobe has addressed several issues in Customer Journey Analytics. These fixes resolve various bugs and improve the overall performance and accuracy of the platform. By continuously addressing and resolving issues, Adobe strives to provide users with a reliable and efficient analytics solution.
Important Notices for Customer Journey Analytics Administrators
Customer Journey Analytics administrators should be aware of important notices and end-of-life (EOL) announcements. For example, Adobe Analytics API, Customer Journey Analytics API, and Livestream customers using Adobe I/O JWT credentials must migrate to Adobe I/O OAuth Server-to-Server credentials by January 1, 2025. This migration ensures a secure and reliable authentication process for API access. Administrators should familiarize themselves with the migration process and update their client applications accordingly.
In addition, Adobe has announced the end-of-life (EOL) for Data Workbench, effective December 31, 2023. Administrators using Data Workbench should consult with their Adobe Account Manager for further information and support.
Conclusion
Adobe Analytics continues to evolve and provide valuable insights to businesses worldwide. The updates and enhancements in 2023 bring improved functionality, greater control over reporting activities, enhanced data export capabilities, and a seamless transition to Customer Journey Analytics. By staying informed about these advancements and taking advantage of the new features, administrators and analysts can leverage Adobe Analytics to gain a deeper understanding of customer behavior, optimize business performance, and drive data-driven decision-making.
Note: This article serves as an overview of the key updates and enhancements in Adobe Analytics for the year 2023. For more detailed information, please refer to the official release notes and documentation provided by Adobe.
