Author: Devrun

Embracing GDPR & CCPA Compliance with Google Analytics 4

As a Digital Analytics Consultant, it’s essential to understand the implications of General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliance, especially when dealing with Google Analytics 4 (GA4). This comprehensive guide…

The Evolution of Analytics at the Marketing Analytics Summit in Phoenix, Arizona

The Marketing Analytics Summit is a flagship event that has been shaping the future of digital analytics and marketing professionals since 2002. This conference has played a pivotal role in launching start-ups, advancing careers, and…

The Impact of Adobe Analytics’ Reports & Analytics End-of-Life on The Marketing Analytics Summit

As a respected digital analytics agency, we understand the implications of changes in the analytics tools landscape. One significant development is the forthcoming end-of-life for Adobe Analytics’ Reports & Analytics. This transition will be a…

Digital Analytics in 2024: Unveiling the Future of Adobe Analytics and Google Analytics

As a web analyst, it is crucial to stay ahead of the curve and anticipate the future trends in digital analytics. In this blog post, we will explore the exciting developments and best practices that…