Adobe Analytics spring 2018 release

Last spring there were updates for the owners of Adobe Analytics solutions, which brought interesting features to their tool.

Advertising analytics

This will allow you to integrate paid search data directly into Adobe Analytics from Google AdWords, Yahoo! and Bing Ads.

Ad hoc analysis project converter

In addition, you will have the ability to create quick and easy conversion reports (projects) created in Ad Hoc Analysyis in the form of reports provided by Analysis Workspace.

GDPR related settings

You can now apply data controls and classifications to Adobe Analytics and customize the processing of your GDPR data access requests.

Adobe Analytics Connector in Power BI

You will also be able to integrate Adobe Analytics directly into the Microsoft Power BI dashboards allowing easy connection between them.

Check out the Adobe Experience Cloud Release notes to learn more about the subject.


Subscribe to our newsletter

Get updates and learn from the analytics experts
  • Adobe Analytics and Google Analytics product updates
  • Sharing our digital analytics knowledge with developers and marketers
  • Keep you up to date with the Analytics community
  • Sharing industry best practices and standards

More To Explore

Digital Analytics

Embracing GDPR & CCPA Compliance with Google Analytics 4

As a Digital Analytics Consultant, it’s essential to understand the implications of General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliance, especially

Having question about your digital analytics?

Send us a message regarding your digital marketing!