Category: Google Analytics

Must haves of Analytics tools in Google Analytics

Google Analytics is a major tool who simplifies the work of the digital marketing analysts and marketers. Here is a list of the essential tools who will support your efforts to debug Google Analytics implementations…

Google Analytics now compliant with GDPR: Keep your data safe

Following the fallout on Facebook data scandal involving Cambridge Analytica which is accused of collecting the personal data of 90 million Facebook users, the Google Analytics system announces new data retention features. Google Analytics is…

The Google Marketing Next event reveals innovations on Google Attribution tool

It’s in San Francisco this May 23rd that Google Marketing event will welcome more than 1 000 marketers, unveiling new features on Google Attribution. Learn about machine learning to analyze and measure better your consumer…

User experience improved on Google Analytics for Firebase

You’ll be happy to know that Google Analytics for Firebase is more related to the Google Analytics experience. New reports and maps are added that are more useful and fast. You have more as a…