Category: Digital Analytics

Google Analytics API Explained

An application programming interface, or API, co-ordinates how different software components interact with each other. The Google Analytics API both sends and retrieves data, ultimately making possible the reports that you want to generate. There are collection APIs that allow you…

Check Your Website Traffic with Google Analytics

How do you know who is visiting your Website? Where do they live? What language do they speak? How do they arrive at your site? What do they do while they are there? How do they…

Check Your Website Traffic with Adobe SiteCatalyst

SiteCatalyst is the Web analytics tool of Adobe, meaning that it is at the centre of the Adobe Marketing Cloud. All of the tools that generate the reports necessary to establish marketing strategies depend on SiteCatalyst. It allows marketers to check Website traffic:…

Adobe Marketing Cloud Demystified

With the advent and popularity of the Internet and related media, the main players in the tech world competed to be the first to offer an integrated digital marketing system. In 2012, Adobe got there first…