Category: Digital Analytics

Google Analytics- Just the tool you required for your site

The value of quality research and availability of data was never questioned but its imperativeness to a company’s existence could be contested in the past.  Small and medium companies used to go about making reasonable…

Props, eVars & Events are the Fulcrum of Sitecatalyst’s data collection method

SiteCatalyst has entered the market with a stir.  While Google Analytics, along with some others, was the most popularly used tool for web analytics till the recent past, the advent of SiteCatalyst has definitely encroached…

MYSQL and NOSQL – A comparison between DMS paradigms

NoSQL, most commonly expanded as ‘Not only SQL’, is a family of database management models that deviates from traditional RelatIonal DBMS principles embodied by databases like MySQL. The most fundamental difference between NoSQL and MySQL…

Get your Key performance indicators right

It is extremely important for an organization to keep a tap on its progress. As laymen we generally define progress in vague terms like satisfactory, good, average or poor. This type of performance classification will…