Adobe Analytics September update brings in some exciting digital analytics features. We hope to utilize them to deliver you a better digital marketing experience. Let’s have a look at the new features implemented this month.
Cross-Device Analytics Let’s You Unify Your Customer’s Data
Cross-Device Analytics is an advanced digital analytics feature that allows a unified analysis of customer behavior over different devices, browsers, and apps. It helps to deal with the alterations in customer behavior over different devices.
Cross-Device Analytics Enhancements
New digital analytics features were added in the cross-device analytics along with some enhancements to broaden its capabilities.
- Now private graphs and cross-device analytics are available for customers in EMEA and APAC.
- Adobe Analytics customers can now stitch based on a user ID stored in an Analytics field instead of using a device graph.
- China data collection Phase 2 is complete. Adobe Analytics has extended support for the first-party SSL now.
Workspace Enhancements
Analysis Workspace also got some enhancements in the September release.
- Adobe has added 5 new date ranges. Now you can choose the full day digital analytics data from the last 7,14,30,60, and 90 days.
- Now 50k items can be downloaded for a single dimension in a freeform table. This enables you to access more than 400 rows of digital analytics data now.
- You can now show or hide x-axis and y-axis of a Line visualization. The minimum and maximum value and regression trend lines can be labeled on any Line visualization too.
Create Complete Customer Profiles with Customer Journey Analytics
Customer Journey Analytics (CJA) is a great digital marketing tool for getting insights into the choices and preferences of a customer. Adobe made some changes to the CJA features to improve the workflow inside the Adobe Analytics environment.
CJA will no longer provide admin privileges to all Adobe Analytics users. Only users designated as product admins in the adobe admin console will be able to make the following changes.
- Create/update/delete Connections or Data Views.
- Update/delete projects, filters, or calc metrics that were created by other users.
- Share a Workspace project to all users.
Anomaly detection is now available for Customer Journey Analytics. So, you can easily detect the statistical fluctuations in your digital analytics data that matters to you.
The Workspace features implemented in Adobe Analytics were also made available in CJA. Five new date ranges are added and the Line visualization interface is improved now.
Media Concurrent Viewer Panel in Media Analytics Workspace
With the media Concurrent viewer panel, you can easily understand where peak concurrency or where drop-offs occurred. So, you can get better insights into the quality of content and viewer engagement, and troubleshoot for volume/scale.
Important notices for Analytics administrators
Adobe Analytics migrated its frontend architecture from omniture.com to the adobe.com domain. This should solve the third-party cookie issues for its users.
Ad Hoc Analysis is not compatible with Java 8 versions released after v1.8.0_261. So, Adobe Analytics administrators are recommended to maintain a Java 8 version before 1.8.0_261 before the EOL of the product is reached.
New Courses and Tutorials for Adobe Analytics and Customer Journey Analytics
Adobe introduced tons of new resources for the users. The link to the new resources is given below.
Video:
- Saving, Sharing, and Collaborating on Projects in Analysis Workspace
- Course Introduction – Attributing Value to Digital Touch-points in the Customer Journey
- Using cross-tab analysis to explore basic marketing attribution in Analysis Workspace
- Right-click for Workspace Efficiency
Course:
Adobe Audience Manager Offers Simplified Digital Analytics Data Management
Adobe Analytics is back with new features, fixes, documentation, and tutorials for the Audience Manager. Multiple accessibility improvements are implemented across the interface. And many issues are resolved as well.
Digital analytics experts can enjoy a better workflow in the Adobe Audience Manager now. New videos, tutorials, or courses are published too. The link to the new resources is given below.
Video:
- Mapping Audience Manager Segments to Destinations
- Understanding and Configuring the Google Customer Match People-Based Destination
- Course Introduction – Audience Segment Creation and Strategies
- Using Code View when Building Segments
Article:
Course:
Integrate Digital Analytics into Media with Adobe Advertising Cloud
It is Adobe’s digital marketing platform for customer interest-based advertisements. Some new features are introduced in Advertising Cloud DSP in this release.
Portfolios: You can no longer limit positions from the portfolio settings. Any position limits imposed before will be removed.
Constraints: Adobe Analytics no longer supports Position-based constraints and constraint conditions. All position-based constraints were removed. Bid and Position constraints were renamed Bid constraints.
Campaigns: Advertising Cloud Search now supports ad customizers in responsive search ads (RSAs).
Adobe Target Provides Tailored Customer Experience
It is the Adobe Experience Cloud Solution program to tailor and customize your customer’s experience across devices. We look forward to this new digital analytics tool for reinforcing our digital marketing tactics.
Adobe Analytics has already released some updates and fixes for Adobe Target this September. Analytics for Target (A4T) support for Auto-Target activities and Control recommendations slots within criteria sequences were added.
Anticipate Your Client’s Demands with Adobe Campaign
It is an intuitive and automated way for sending one-to-one messages across digital marketing and offline marketing channels. You can send relevant offers to people by anticipating their demands through the digital analytics of their habits and preferences.
New video tutorials are released for Adobe Campaign. The links are given below.
- Refining targets by combining query results
- Using the update list activity to create a list with a workflow
- Refining targets by excluding query results
- Creating Direct Mail deliveries
The updates will surely help digital analytics agencies like us to build our work efficiency in the Adobe Analytics platform. So, we are optimistic to provide you better digital marketing solutions using these tools.
