Tag: Digital Analytics

Google Analytics- Just the tool you required for your site

The value of quality research and availability of data was never questioned but its imperativeness to a company’s existence could be contested in the past.  Small and medium companies used to go about making reasonable…

Props, eVars & Events are the Fulcrum of Sitecatalyst’s data collection method

SiteCatalyst has entered the market with a stir.  While Google Analytics, along with some others, was the most popularly used tool for web analytics till the recent past, the advent of SiteCatalyst has definitely encroached…

Get your Key performance indicators right

It is extremely important for an organization to keep a tap on its progress. As laymen we generally define progress in vague terms like satisfactory, good, average or poor. This type of performance classification will…

A comprehensive comparison between the features of Adobe Sitecatalyst and Google Analytics

Web Analytics has turned out to be one of the most pursued strategies on the internet.  Online marketers are realizing that the competition for the customers’ mind and pocket share is fierce and one has…