Tag: Google Analytics

The Google Marketing Next event reveals innovations on Google Attribution tool

It’s in San Francisco this May 23rd that Google Marketing event will welcome more than 1 000 marketers, unveiling new features on Google Attribution. Learn about machine learning to analyze and measure better your consumer…

Import sales data from Sales Cloud into Google Analytics 360

Following the partnership between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, Google Analytics announced a few days ago the integration of a new feature: the import of Sales Cloud sales data in…

User experience improved on Google Analytics for Firebase

You’ll be happy to know that Google Analytics for Firebase is more related to the Google Analytics experience. New reports and maps are added that are more useful and fast. You have more as a…

SEGMENTING PAID SEARCH TRAFFIC: BRAND VS. GENERIC SEARCH

Google Analytics recently introduced a new feature allowing Web analytics professionals to segment paid search traffic. This new classification option divides the traffic originating from Adwords and other paid search advertising into two separate categories:…