Google Tag Manager

Understanding Google Tag Manager Server-side Tagging: A Comprehensive Guide

As digital analytics experts, we’re constantly exploring ways to optimize our data collection and analysis methods. One such emerging technology that’s creating a buzz in the analytics world is server-side tagging. In particular, Google Tag…

Devrun Digital Analytics, Google Analytics, Google Tag Manager 029Nov

The triggers of Google Tag Manager, a powerful Google Analytics tool.

If you want to go to the next level in monitoring the performance of your site, all you need to do is to configure the triggers in Google Tag Manager. A trigger analyzes various types…

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}#rs-demo-id{}.wpex-timeline > li .wpex-timeline-icon .fa{font-weight:normal;}.wpextl-loadicon,.wpextl-loadicon::before,.wpextl-loadicon::after{border-left-color:#0c5adb;}.wpex-filter > .fa,.wpex-endlabel.wpex-loadmore span,.wpex-tltitle.wpex-loadmore span,.wpex-loadmore .loadmore-timeline,.wpex-timeline-list.show-icon .wpex-timeline > li:after,.wpex-timeline-list.show-icon .wpex-timeline > li:first-child:before,.wpex-timeline-list.show-icon .wpex-timeline.style-center > li .wpex-content-left .wpex-leftdate,.wpex-timeline-list.show-icon li .wpex-timeline-icon .fa,.wpex .timeline-details .wptl-readmore > a:hover,.wpex-spinner > div,.wpex.horizontal-timeline .ex_s_lick-prev:hover,.wpex.horizontal-timeline .ex_s_lick-next:hover,.wpex.horizontal-timeline .horizontal-content .ex_s_lick-next:hover,.wpex.horizontal-timeline .horizontal-content .ex_s_lick-prev:hover,.wpex.horizontal-timeline .horizontal-nav li.ex_s_lick-current span.tl-point:before,.wpex.horizontal-timeline.tl-hozsteps .horizontal-nav li.ex_s_lick-current span.tl-point i,.timeline-navigation a.btn,.timeline-navigation div > a,.wpex.horizontal-timeline.ex-multi-item .horizontal-nav li .wpex_point:before,.wpex.horizontal-timeline.ex-multi-item .horizontal-nav li.ex_s_lick-current .wpex_point:before,.wpex.wpex-horizontal-3.ex-multi-item .horizontal-nav h2 a,.wpex-timeline-list:not(.show-icon) .wptl-feature-name span,.wpex.horizontal-timeline.ex-multi-item:not(.wpex-horizontal-4) .horizontal-nav li span.wpex_point,.wpex.horizontal-timeline.ex-multi-item:not(.wpex-horizontal-4) .horizontal-nav li span.wpex_point,.show-wide_img .wpex-timeline > li .wpex-timeline-time span.tll-date,.wpex-timeline-list.show-bg.left-tl li .wpex-timeline-label .wpex-content-left .wpex-leftdate,.wpex-timeline-list.show-simple:not(.show-simple-bod) ul li .wpex-timeline-time .tll-date,.show-box-color .tlb-time,.sidebyside-tl.show-classic span.tll-date,.wptl-back-to-list a,.wpex-timeline > li .wpex-timeline-icon .fa{background:#0c5adb;}.wpex-timeline-list.show-icon li .wpex-timeline-icon .fa:before,.wpex-filter span.active,.wpex-timeline-list.show-simple.show-simple-bod ul li .wpex-timeline-time .tll-date,.wpex-timeline-list.show-simple .wptl-readmore-center a,.wpex.horizontal-timeline .ex_s_lick-prev,.wpex.horizontal-timeline .ex_s_lick-next,.wpex.horizontal-timeline.tl-hozsteps .horizontal-nav li.prev_item:not(.ex_s_lick-current) span.tl-point i,.wpex.horizontal-timeline.ex-multi-item .horizontal-nav li span.wpex_point i,.wpex-timeline-list.show-clean .wpex-timeline > li .wpex-timeline-label h2,.wpex-timeline-list.show-simple li .wpex-timeline-icon .fa:not(.no-icon):before,.wpex.horizontal-timeline .extl-hoz-sbs .horizontal-nav li span.tl-point i,.show-wide_img.left-tl .wpex-timeline > li .wpex-timeline-icon .fa:not(.no-icon):not(.icon-img):before,.wpex-timeline > li .wpex-timeline-time span:last-child{color:#0c5adb;}.wpex .timeline-details .wptl-readmore > a,.wpex.horizontal-timeline .ex_s_lick-prev:hover,.wpex.horizontal-timeline .ex_s_lick-next:hover,.wpex.horizontal-timeline .horizontal-content .ex_s_lick-next:hover,.wpex.horizontal-timeline .horizontal-content .ex_s_lick-prev:hover,.wpex.horizontal-timeline .horizontal-nav li.ex_s_lick-current span.tl-point:before,.wpex.horizontal-timeline .ex_s_lick-prev,.wpex.horizontal-timeline .ex_s_lick-next,.wpex.horizontal-timeline .timeline-pos-select,.wpex.horizontal-timeline .horizontal-nav li.prev_item span.tl-point:before,.wpex.horizontal-timeline.tl-hozsteps .horizontal-nav li.ex_s_lick-current span.tl-point i,.wpex.horizontal-timeline.tl-hozsteps .timeline-hr,.wpex.horizontal-timeline.tl-hozsteps .timeline-pos-select,.wpex.horizontal-timeline.tl-hozsteps .horizontal-nav li.prev_item span.tl-point i,.wpex-timeline-list.left-tl.show-icon .wptl-feature-name,.wpex-timeline-list.show-icon .wptl-feature-name span,.wpex.horizontal-timeline.ex-multi-item .horizontal-nav li span.wpex_point i,.wpex.horizontal-timeline.ex-multi-item.wpex-horizontal-4 .wpextt_templates .wptl-readmore a,.wpex-timeline-list.show-box-color .style-center > li:nth-child(odd) .wpex-timeline-label,.wpex-timeline-list.show-box-color .style-center > li .wpex-timeline-label,.wpex-timeline-list.show-box-color .style-center > li:nth-child(odd) .wpex-timeline-icon .fa:after,.extl-lb .gslide-description.description-right h3.lb-title:after,.wpex.horizontal-timeline.ex-multi-item .extl-hoz-sbs.style-7 .extl-sbd-details,.wpex-timeline-list.show-box-color li .wpex-timeline-icon i:after,.wpex.horizontal-timeline .extl-hoz-sbs .horizontal-nav li span.tl-point i,.wpex.wpex-horizontal-3.ex-multi-item .horizontal-nav .wpextt_templates .wptl-readmore a{border-color:#0c5adb;}.wpex-timeline > li .wpex-timeline-label:before,.show-wide_img .wpex-timeline > li .wpex-timeline-time span.tll-date:before,.wpex-timeline > li .wpex-timeline-label:before,.wpex-timeline-list.show-wide_img.left-tl .wpex-timeline > li .wpex-timeline-time span.tll-date:before,.wpex-timeline-list.show-icon.show-bg .wpex-timeline > li .wpex-timeline-label:after,.wpex-timeline-list.show-icon .wpex-timeline.style-center > li .wpex-timeline-label:after{border-right-color:#0c5adb;}.wpex-filter span,.wpex-timeline > li .wpex-timeline-label{border-left-color:#0c5adb;}.wpex-timeline-list.show-wide_img .wpex-timeline > li .timeline-details,.wpex.horizontal-timeline.ex-multi-item:not(.wpex-horizontal-4) .horizontal-nav li span.wpex_point:after{border-top-color:#0c5adb;}.wpex.wpex-horizontal-3.ex-multi-item .wpex-timeline-label .timeline-details:after{border-bottom-color:#0c5adb;}@media (min-width: 768px){.wpex-timeline.style-center > li:nth-child(odd) .wpex-timeline-label{border-right-color:#0c5adb;}.show-wide_img .wpex-timeline > li:nth-child(even) .wpex-timeline-time span.tll-date:before,.wpex-timeline.style-center > li:nth-child(odd) .wpex-timeline-label:before,.wpex-timeline-list.show-icon .style-center > li:nth-child(odd) .wpex-timeline-label:after{border-left-color:#0c5adb;}}.wpex-timeline-list,.wpex .wptl-excerpt,.wpex-single-timeline,.glightbox-clean .gslide-desc,.extl-hoz-sbd-ct,.wpex{font-family:"Montserrat",sans-serif;}.wpex-timeline-list,.wpex .wptl-excerpt,.wpex-single-timeline,.wpex,.wptl-filter-box select,.glightbox-clean .gslide-desc,.wpex-timeline > li .wpex-timeline-label{font-size:14;}.wpex-single-timeline h1.tl-title,.wpex-timeline-list.show-icon li .wpex-content-left,.wpex-timeline-list .wptl-feature-name span,.wpex .wpex-dates a,.wpex h2,.wpex h2 a,.wpex .timeline-details h2,.wpex-timeline > li .wpex-timeline-time span:last-child,.extl-lb .gslide-description.description-right h3.lb-title,.wpex-timeline > li .wpex-timeline-label h2 a,.wpex.horizontal-timeline .extl-hoz-sbs h2 a,.wpex.horizontal-timeline .wpex-timeline-label h2 a,.wpex .timeline-details h2{font-family:"Montserrat",sans-serif;}.wpex-single-timeline h1.tl-title,.wpex-timeline-list .wptl-feature-name span,.wpex-timeline > li .wpex-timeline-time span:last-child,.extl-lb .gslide-description.description-right h3.lb-title,.wpex h2,.wpex h2 a,.wpex .timeline-details h2,.wpex .timeline-details h2{font-size:20;}.wptl-more-meta span a,.wptl-more-meta span,.wpex-endlabel.wpex-loadmore span,.wpex-tltitle.wpex-loadmore span,.wpex-loadmore .loadmore-timeline,.wpex .timeline-details .wptl-readmore > a,.wpex-timeline > li .wpex-timeline-time span.info-h,li .wptl-readmore-center > a{font-family:"Montserrat",sans-serif;}.wptl-more-meta span a,.wptl-more-meta span,.wpex-endlabel.wpex-loadmore span,.wpex-tltitle.wpex-loadmore span,.wpex-loadmore .loadmore-timeline,.wpex-timeline > li .wpex-timeline-time span.info-h,.wpex .timeline-details .wptl-readmore > a,li .wptl-readmore-center > a{font-size:16;}.post-list .post-body span.post-comments{display:none;}body.elementor-page-9732 .header{display:none;}body.elementor-page-9732 .elementor.elementor-9732{padding-top:0px;}span.wpcf7-not-valid-tip{font-weight:bold;color:#fa5f5f;}div.wpcf7-validation-errors{border:none;color:#80ceff;}.form-fields{text-align:center;margin-top:10px;}.form-fields input,.form-fields textarea{width:100%;background:#f8f8f8;border:1px #eee solid;padding:10px;margin-bottom:5px;}.form-fields-error{color:#d00;font-weight:bold;}.form-fields-success{color:#0d0;font-weight:bold;}#form-fields-message{margin-bottom:10px;}#form-contact-send{margin-bottom:15px;}

Tag: Google Tag Manager

Understanding Google Tag Manager Server-side Tagging: A Comprehensive Guide

The triggers of Google Tag Manager, a powerful Google Analytics tool.

Digital Analytics Agency

Web Analytics Services