As a respected digital analytics agency, we understand the implications of changes in the analytics tools landscape. One significant development is the forthcoming end-of-life for Adobe Analytics’ Reports & Analytics. This transition will be a hot topic at the next Marketing Analytics Summit. So, we’ve decided to deep-dive into what this means for web analysts and how to make the transition smoother.
Overview of Adobe Analytics’ End-of-Life
Adobe Analytics announced on January 4, 2022, that its Reports & Analytics, along with the SiteCatalyst point product, will reach end-of-life status by December 31, 2023. Adobe’s decision aims to provide ample time for users to adapt to the changes and migrate their projects.
Key Dates to Remember
The end-of-life process follows a timeline that includes several critical milestones:
- Intention to end-of-life announced: January 4, 2022
- End-of-service-life: April 1, 2022
- End-of-sale: October 31, 2022
- End-of-life: December 31, 2023
Transitioning to Analysis Workspace
Adobe’s Analysis Workspace is set to replace Reports & Analytics. It offers many of the same functionalities and reports, making it easier for users to adjust.
Learning the Ropes of Analysis Workspace
If Analysis Workspace is new to you, we recommend reviewing Adobe’s training tutorials. This resource, available directly on the Analysis Workspace landing page, offers a comprehensive overview of the tool.
Reporting in Analysis Workspace
Analysis Workspace provides a majority of the Reports & Analytics reports out of the box. All data used in Reports & Analytics is accessible within Analysis Workspace, which means most reports and dashboards can be recreated.
Scheduled Reports & Projects
Effective April 15, 2022, Adobe paused all scheduled reports older than two years. Scheduling new Reports and Data Extract options will continue to be supported until January 31, 2023. After that, only existing scheduled reports can be reactivated and/or sent.
Features That Will Still Be Supported
Several features will have a parallel version in Analysis Workspace. These include:
- Combo Charts (Expected Release: October 2023)
- Calendar Events (Released: March 2022)
- Next/Previous Page Reports (Released: April 2022)
- Page Summary Report (Released: April 2022)
- Menu Customization (Expected Release: January 2023)
- Real-Time Reports (Expected Release: January 2023)
- Bot Reports (Expected Release: June 2023)
Features to be Deprecated
Some features will be discontinued upon end-of-life and will not have a parallel version in Analysis Workspace. These include:
- Publishing Lists
- DL Reports
- Dashboards
- Custom Reports
- Custom Conversion Reports
- Publishing Widgets
- Current Data
- Data Extract
- Pathfinder
- Full Paths
- Roll-up & ASI Report Suites
- Marketing Channel Reports
- Targets
- Default Metrics
- Data Filter Button
- Smoothing Applied
Next Steps to Take
We recommend you focus on the following areas:
- Ensure future reports are created within Analysis Workspace
- Document and transfer any Custom Reports and/or Dashboards to Analysis Workspace
- Find ways to leverage existing features similarly to the deprecated ones
- As Adobe mentions, recreate any scheduled reports from Reports & Analytics in Analysis Workspace
Additional Resources
Various resources are available to assist you in learning Analysis Workspace. These include:
- Analysis Workspace new user guide https://experienceleague.adobe.com/docs/analytics-learn/tutorials/analysis-workspace/beginner/analysis-workspace-for-new-users.html#analysis-workspace
- Analysis Workspace tips for seasoned users https://experienceleague.adobe.com/docs/analytics-learn/tutorials/analysis-workspace/advanced/advanced-analysis-workspace-tips.html#analysis-workspace
- Adobe documentation https://helpx.adobe.com/analytics/kb/analysis-workspace.html
Conclusion
While the end-of-life for Adobe Analytics’ Reports & Analytics may seem daunting, it’s crucial to remember that you have time to adapt. By taking the steps outlined above, you can smoothly transition to Analysis Workspace and continue delivering valuable insights at the Marketing Analytics Summit and beyond.
We understand that change can be challenging, but we believe this transition offers an opportunity to explore new workflows and enhance your digital analytics capabilities. Let’s embrace this transition and continue to push the boundaries of Marketing Analytics.
