Tag: Digital Analytics

New Features and Updates by Adobe Analytics

Campaigns>Campaigns, they have to scroll to the bottom right of the page, and click on the Legacy Campaigns section. nnIf you are in the legacy views, you can come back to the new views by…

Comparison between artificial intelligence and Big Data.

Can we properly compare artificial intelligence and Big Data? A survey of Big Data and artificial intelligence carried out by NewVantage Partners’ revealed that 97.2% of executives said their companies were investing, building, or launching…

Tracking data protection with Mozilla for Firefox on iOS

We are at a time that Internet users are increasingly worried about their personal data and their online privacy, especially since the resounding scandal involving Cambridge Analytica and Facebook in 2016. Pages that are visited…

Must haves of Analytics tools in Google Analytics

Google Analytics is a major tool who simplifies the work of the digital marketing analysts and marketers. Here is a list of the essential tools who will support your efforts to debug Google Analytics implementations…